Product pages are webpages designed to promote merchandise on-line. They usually embody a picture, description, value, and “Add to Cart” button.
However much more technique goes into the most effective product pages.
Try 17 inspiring product web page examples (in no explicit order). We’ve included prime manufacturers like Amazon, Apple, and Nike so you possibly can be taught what the most effective ecommerce web sites do.
Then, learn to implement greatest practices in your individual designs.
1. Amazon // Present In-Depth Info
Amazon is essentially the most visited ecommerce web site within the U.S. Its product web page design isn’t fairly, nevertheless it works.
On this instance, a descriptive product identify highlights key options. Serving to the web page stand out and entice clicks in search outcomes.
Observe: Promoting merchandise by Amazon? Semrush’s Amazon advertising instruments can enhance your listings’ visibility and conversions.
The common star ranking and variety of scores are prominently positioned. Amazon understands these metrics are essential for constructing belief.
(In a U.S. survey, 98% of respondents stated critiques are a vital useful resource when making buying selections.)
Pictures present product advantages in motion. Whereas overlay textual content offers context.
Listed below are another useful options you’ll discover on this product web page:
- “#1 Greatest Vendor” label to evoke concern of lacking out (FOMO) in consumers
- Sustainability info to reassure eco-conscious customers
- Overview movies from third-party creators resembling Pocket Lint
- Skimmable checklist of key product advantages
- Full breakdown of product specs
- Buyer questions and solutions
- Comparability desk that includes different fashions
- Hyperlinks to associated merchandise
Key takeaway: Amazon’s busy product web page design gained’t work for each product web site. Nevertheless it exhibits that customers are longing for info. Take a look at varied codecs to cater to your superb consumers.
2. Apple // Direct Consumers to the Checkout
Apple is understood for its modern, minimalist aesthetic. Its product web page designs aren’t any totally different.
Think about the iPhone 14 Professional product web page. The clear design places the product picture entrance and middle. And directs consumers to make their picks.
Slightly than having separate pages for every mannequin, shade, and storage mixture, Apple brings all of the choices collectively in a single place. To enhance the consumer expertise (UX) and make purchasing simpler.
Discover the emphasis on pricing: Apple has different touchdown pages centered on the product’s advantages and specs. This one is tailor-made to people who find themselves prepared to purchase.
The “New” label on the prime capitalizes on individuals’s want to snag the most recent mannequin.
Dwell chat permits the corporate to reply questions shortly. Lowering the chance of shoppers leaving at this important stage.
Key takeaway: Direct your customers’ consideration to the following step. Whether or not it’s including a product to their basket or making a shade choice.
3. Gymshark // Preserve Customers On the Web page
One of many greatest points with shopping for vogue on-line? You may’t strive on the outfits.
Gymshark offers quite a lot of mannequin images to assist consumers visualize clothes on themselves. Ensuring to cowl each shade variant.
Plus, an interactive dimension information helps consumers discover the right match.
Though the “Add to Bag” button stands out most on this product web page, there’s additionally an “Add to Wishlist” possibility. This accommodates consumers who wish to shortlist gadgets or buy later. That means they’re much less prone to neglect about one thing that piqued their curiosity.
Gymshark may even ship these customers an electronic mail reminder.
Key takeaway: Present all the knowledge consumers may want proper in your product web page. Don’t direct them elsewhere and disrupt their journey.
4. Leesa // Construct Belief with Evaluations
Internet buyers can’t lie on a mattress to see the way it feels.
Ecommerce model Leesa navigates this problem by copywriting. For instance, it says the product “adapts to your form” and sells advantages resembling “restorative relaxation.”
Social proof is necessary, too. Leesa prominently shows buyer critiques and trade accolades on or close to the primary product picture. To reassure consumers they’re making a wise buy.
The product web page additionally advertises a $200 low cost and month-to-month cost possibility. Making the massive price ticket appear extra manageable.
Key takeaway: Buyer critiques and trade accolades can construct belief and persuade clients to purchase.
5. Anova // Converse to Your Goal Viewers
Anova’s precision cooker is geared toward cooking fanatics. And the primary product picture makes this clear upfront.
The corporate additionally makes use of phrases like “fantastic eating” and “cooking like a professional” to interact their target market.
Additional down the product web page, highlighted options with supporting life-style pictures assist consumers visualize the product in their very own kitchens.
Discover how the “Add to cart” button follows customers down the web page. Customers don’t should scroll again up as soon as they’ve determined to purchase.
Key takeaway: Tailor your product web page to your target market’s wishes and ache factors.
6. The Unusual // Make Info Extra Participating
The Unusual’s scientific strategy to skincare is mirrored in its product web page design. The spacious, white format is paying homage to a laboratory. Whereas an emphasis on substances lends additional authority.
Additional down the web page, reference to a medical examine offers a degree of credibility that’s priceless within the skincare trade.
And this desk permits consumers to digest key info shortly:
The Unusual educates consumers on utilizing the product in its “Methods to construct a pores and skin routine” part. This additionally permits the model to advertise associated merchandise.
Key takeaway: Artistic design lets you current info in digestible and interesting methods.
7. Boohoo // Guarantee Key Components Stand Out
Discover how a lot the product value and “20% Off All the pieces” banner stand out on this Boohoo product web page.
The web vogue model is understood for its gross sales and reductions. And it’s not afraid to emphasise them. It additionally gives quite a lot of pay-later choices to transform budget-conscious consumers.
Though Boohoo is a fast-fashion model with continuously rotating inventory, it invests in high-quality product images. Full with modeling. As a result of it acknowledges that aesthetics are a buyer precedence.
The “On the lookout for one thing comparable?” part offers suggestions if the consumer’s dimension is out of inventory or the design isn’t fairly proper. Rising the prospect of conversion.
Key takeaway: If you step again out of your product web page design, a very powerful components ought to stand out instantly.
8. Kombu // Dare to Be Daring
Beverage firm Kombu’s daring design proves you possibly can ditch the usual product web page format.
Kombu guests have probably already tasted the drink and wish to order in bulk. So there’s no must “promote” the product by elaborate descriptions and life-style pictures.
The corporate can deal with delivering a novel UX. One which strengthens the model picture and retains consumers returning.
Key takeaway: Dare to be daring and do one thing that stands out in case your model permits for it.
9. Goal // Add Person-Generated Content material
Goal offers clear inventory info and supply estimates to assist consumers select between achievement choices.
Its product pages additionally capitalize on user-generated content material. When leaving a evaluation, Goal clients can do the next:
- Present particular scores for consolation, worth, and magnificence
- Let future consumers know whether or not an merchandise runs true to dimension
- Share their very own images
Goal clients (alongside workers) can even reply consumer questions.
This builds belief and presents the buyer with ample info all through the buying journey.
Key takeaway: Construct belief by including user-generated content material.
10. Barner // Replicate In-Retailer Experiences
Barner makes use of quite a lot of product images and an animated GIF to provide consumers a holistic view of its glasses.
Then, consumers can use the “Digital Attempt On” characteristic to recreate the in-store expertise. This artistic strategy might help the model maximize gross sales and reduce returns.
Barner additionally makes use of a few fascinating upselling techniques on this product web page instance:
- Minimal buy at no cost transport
- Multipurchase reductions
Key takeaway: Take into consideration in-store purchasing and upsell experiences. And take into account how they will translate to your product web site.
11. Silver Cross // Resolve Viewers Objections
Expectant mother and father have many questions when shopping for a stroller. Silver Cross works to reply them on this product web page description.
Most of that info occurs above the fold (on the prime of the web page, earlier than the consumer scrolls). Which works to shortly seize the viewers’s consideration.
Then, the corporate focuses guests’ consideration on the following step. The “BUY NOW” button incorporates a high-contrast shade and follows the consumer down the web page.
Key takeaway: Resolve your viewers’s objections inside your product web page descriptions. Deal with questions that may in any other case maintain them again from buying.
12. Garmin // Prioritize Above the Fold
Many individuals analysis big-brand merchandise on third-party blogs, evaluation websites, and different sources. By the point they attain the product web page, they’re prepared to begin the transaction.
That’s why Garmin’s product web page focuses on components like value, dimension, and shade—issues that matter towards the tip of the shopping for journey.
However indecisive consumers aren’t left behind. Specs, field contents, and suitable units are listed under the fold. Together with different helpful info.
Key takeaway: Think about the inverted pyramid strategy to your product pages. Begin with essentially the most important info above the fold; then present extra element under.
13. REI // Present Nice Cellular UX
REI has the most effective product pages for cellular UX, in accordance with analysis agency Baymard Institute.
Listed below are some causes it scored nicely:
- Collapsible sections stop pointless scrolling
- Cross-sell (i.e., “Folks additionally seen”) sections are positioned on the finish
- Product variations are linked
- Product movies are introduced as a part of the picture gallery
- Product costs are extremely seen
Key takeaway: Many customers use smartphones to buy on-line. So your product pages must look and work nice on cellular screens.
14. Zara // Get Artistic
Zara’s on-line retailer has quick product descriptions. It lets dramatic pictures do the speaking.
Uncommon mannequin poses assist the model seize internet buyers’ consideration. And provides their merchandise a high-fashion really feel.
This strategy has even earned Zara some free publicity.
Key takeaway: When you have restricted flexibility together with your product web page format, strive a artistic strategy with different components. Comparable to images or textual content.
15. Firebox // Create a Sense of Urgency
Firebox is a spot for customers to “store for the weird.” Pictures and movies present its merchandise in motion, serving to consumers see the performance of its quirky items.
Plus, the location’s humorous copywriting completely enhances its novelty merchandise.
Firebox product pages spotlight inventory ranges to create a way of urgency. This will encourage extra consumers to go to the checkout.
Key takeaway: Think about notifying internet buyers of low inventory ranges. This will encourage conversions. And keep away from disappointment when gadgets promote out unexpectedly.
16. Dyson // Spotlight USPs
Dyson’s product pages work to persuade consumers to purchase direct moderately than by third-party retailers.
The “Purchase direct from the individuals who made it” part builds belief. And loyalty. It additionally attracts consideration to distinctive promoting propositions (USPs), resembling free next-day supply and a money-back assure.
Plus, the model’s dedication to environment friendly design is mirrored in its product pages. For instance, this product specification format is evident and enticing.
This reseller, then again, shows the identical specs in a much less interesting approach:
Key takeaway: When your merchandise can be found elsewhere, it’s essential to spotlight USPs. And ship a standout UX.
Visuals dominate Nike’s product pages. Up-close product images showcase particulars and materials varieties. Mannequin pictures give styling inspiration. And user-generated content material enhances the aesthetic of the web page.
A “Full the Look” part helps consumers visualize the product of their wardrobes and encourages them to browse different gadgets on the location.
Key takeaway: Selling associated gadgets in your product pages might help you enhance common order worth (AOV).
Product Web page Greatest Practices
Product web page design could make or break your on-line retailer.
Ecommerce advertising includes numerous techniques to drive site visitors to your product pages. However these efforts are ineffective in case your pages don’t convert.
Beneath are 9 product web page greatest practices that flip extra guests into clients (i.e., enhance your conversion price). That will help you create a number of the greatest product pages on the market.
Keep on Model
Your product web page design ought to align together with your model id—i.e., the persona you wish to painting. It will enable you to interact your goal buyer and generate repeat enterprise.
For instance, creativity and enjoyable are amongst Lego’s model values. So its product pages are colourful, whimsical, and provoking.
Model id can affect every thing out of your format to particular person phrase selections. When you want inspiration, have a look at product web page examples from manufacturers you admire. How do they make their persona obvious?
Tip: Discover ways to outline your model’s tone of voice with our information. This is among the key steps towards constructing your model id and writing copy that converts.
Optimize Product Names and Descriptions
Each product wants a novel and descriptive identify. Embrace this identify within the product web page’s title (often known as the H1 tag).
In addition to the web page’s title tag (the title that seems in search engine outcomes).
This helps guarantee your product ranks extremely in related search outcomes. And attracts clicks from goal consumers.
You must also write an Search engine optimization-friendly product description that features your product identify. Nevertheless it’s extra necessary to deal with persuading clients to transform.
Present all the small print somebody may must make a purchase order choice. And sort out objections that may in any other case trigger them to depart the web page.
Tip: Try Semrush’s product description writing companies if you happen to need assistance writing copy that converts.
Ship a High quality Person Expertise
The very best product web sites ship high-quality UX on each machine: desktop, pill, and cellular.
This implies their product pages:
- Load shortly
- Are visually interesting
- Use HTTPS safety
- Make it simple to “add to cart”
- Present helpful and correct info
- Have a transparent and easy-to-navigate format
- Use intelligent formatting to make info digestible
Take into consideration the final time you made a purchase order on-line. What went easily? What may have been higher? Your private experiences might help you design a greater purchasing expertise to your finish consumer.
Tip: Run your product web page URL by Google’s PageSpeed Insights device for recommendations on reducing your web page’s loading time. Or use Semrush’s Web site Audit device for assist figuring out, prioritizing, and fixing technical points throughout your web site.
Add a Clear Name-to-Motion Button
Product web page design is all about getting the consumer to click on “purchase.” So it’s essential for the call-to-action (CTA) button to face out.
Most product web sites use an eye catching background shade. And easy CTA textual content, resembling “Add to Cart” or “Purchase Now.”
Place the button close to the highest of the display screen. Ideally above the fold, so consumers don’t should scroll as soon as they’re prepared to purchase.
Present Excessive-High quality Visuals
Excessive-quality images make your merchandise extra fascinating and assist clients perceive precisely what they’re getting. They put your merchandise of their greatest gentle with out being deceptive.
Present massive, clear images shot in opposition to clean backgrounds. Ensuring to cowl totally different angles and options. You possibly can even use spin images to offer an interactive 360-degree view.
Life-style pictures present your product in motion. And assist consumers visualize the product in their very own lives.
This Ikea product web page ticks all of the packing containers:
Tip: Must show advanced product options? Attempt utilizing customized graphics, animated pictures, or movies.
Show Clear Pricing and Delivery Info
Product web page guests are sometimes within the conversion stage of the advertising funnel—i.e., they’re prepared to purchase. So it’s necessary to offer clear pricing and transport info upfront.
Listed below are some prime suggestions:
- Show the product value prominently
- Spotlight any reductions or promotions
- Promote handy cost choices, resembling Klarna or Google Pay
- Present supply estimates and costs
Keep away from sending consumers to different pages (e.g., /shipping-faqs/) for info. This will disrupt the shopping for course of and result in misplaced gross sales.
Construct Belief with Scores and Evaluations
The very best product web page examples present buyer scores and critiques. To assist consumers determine whether or not to purchase your product. And whether or not to purchase from you.
So, ask to your clients’ suggestions. Then show it prominently.
This might embody a mean star ranking on the prime of the web page. And particular person critiques on the backside, full with pictures, feedback, and scores breakdowns.
Ensure you can reply to critiques, the place essential. It will enable you to resolve any complaints and defend your model popularity. Like Frigidaire does right here:
Tip: Instill confidence in your clients by promoting any accreditations, accolades, or customer support perks. Let consumers know your product web site is reliable.
Use Structured Knowledge
Structured information is info that helps engines like google perceive webpages higher. It makes use of a markup language referred to as schema.
With product schema, you possibly can tag the next components in your product pages:
- Common ranking
- Picture
- Shade
- Worth
- And extra
This might help you safe wealthy ends in Google, that are extra detailed and interesting listings.
Like this one from Walmart:
This wealthy consequence might help Walmart stand out on the outcomes web page and entice extra clicks from Google.
Tip: Google gives a Structured Knowledge Markup Helper that may enable you to apply schema to your product pages.
Make Enhancements with Cut up Testing
The very best product pages are sometimes the results of in depth cut up testing, often known as A/B testing.
It really works like this:
- Make a small adjustment to your web page, resembling altering the colour of the “Add to Cart” button
- Serve the brand new model of the web page to half of your web site guests, and the outdated model of the web page to the opposite half
- After a set time frame, analyze key metrics to see which model carried out higher
- Apply modifications that work and ignore ones that don’t
This data-led strategy to product web page design helps you determine, take a look at, and apply modifications shortly and effectively.
Tip: With the SplitSignal device, precisely take a look at how product web page modifications affect your natural site visitors (i.e., unpaid visits from engines like google). With out the necessity for advanced growth and information evaluation work.
Get Professional Assist with Product Pages
These product web page examples and greatest practices provide loads of concepts. However do you’ve got the time and abilities to implement them?
If not, flip to Semrush’s trusted company companions. We companion with net design, net growth, and UX design consultants who might help you construct higher product pages. And generate extra gross sales.
Submit a challenge temporary to get began immediately.
This publish was up to date in 2023. Excerpts from the unique article by Erika Varagouli might stay.
